Rank			Engagement			Video Views			Video Likes
	Est.	SE	p	Est.	SE	p	Est.	SE	p	Est.	SE	p
Intercept	47.1	19.0	0.01	0.05	0.02	0.006	7.43M	2.55M	0.004	0.28M	0.17M	0.11
Account Type
Non-HCP	ref	ref	ref	ref	ref	ref	ref	ref	ref	ref	ref	ref
Non-Surgeon HCP	-3.896	12.190	0.750	-0.049	0.011	<0.001	-1.96M	1.68M	0.248	-0.29M	0.11M	0.013
Non-Physician HCP/Med Student	-27.83	17.52	0.115	-0.005	0.016	0.734	-0.71M	2.43M	0.771	-17.5K	0.17M	0.916
Ortho Surgeon	-23.43	11.480	0.044	-0.043	0.011	<0.001	-1.29M	1.59M	0.420	-0.11M	0.11M	0.321
Video Goal
Education	ref	ref	ref	ref	ref	ref	ref	ref	ref	ref	ref	ref
Entertain	-7.537	6.887	0.28	0.01	0.01	0.453	-1.45M	0.95M	0.13	51.2K	64.3K	0.43
Lifestyle	-1.727	7.809	0.825	0.001	0.007	0.868	0.25M	1.08M	0.820	0.16K	73.7K	0.036
Procedure	-18.40	7.326	0.013	0.002	0.007	0.807	0.49M	1.01M	0.634	57.4K	69.0K	0.408
Length	-0.107	0.083	0.20	0.00	0.00	0.117	-21.1K	11.3K	0.065	-478	769	0.535
Views	0.000	0.000	0.397	0.00	0.000	0.876
#’s	1.023	0.298	0.001	0.000	0.000	0.537	-73.1K	40.9K	0.077	-4.7K	2.77K	0.093
Audio Feature
Duet	ref	ref	ref	ref	ref	ref	ref	ref	ref	ref	ref	ref
None	22.23	16.360	0.177	0.010	0.015	0.500	-1.87M	2.27M	0.412	.10M	0.15M	0.504
Overlying Audio	18.6	14.6	0.206	0.001	0.013	0.948	-2.24M	2.02M	0.270	-9.7K	0.14M	0.944
Stitch	7.37	16.5	0.656	0.004	0.015	0.799	-0.23M	2.29M	0.308	28.8K	0.16M	0.853